How to Make Your Home Stand Out Like a Luxury Home

 
Find out what you're home is worth. You may be pleasantly surprised: Local House Values Report 
 


1. Use a Listing Storyboard Brag on all the neat things your home has to offer! 

The Listing Storyboard allows people to go online and get a more personal feel for your house and everything it has to offer -- it is like a "Facebook Page" for your house.  People can take a look at what there is to do near your house including things related to hobbies, parks, favorite restaurants, and more.

Did you know? Over 90% of people start their home search online


This is why you want to make sure your home's web presence is strong! Your house is more than for example, a 3 bedroom 3 bathroom. What's special about it?  Your house will stand out and people will spend more time looking at it because of the special content you've included.

Relying solely on the pictures on a MLS just won't cut it. Breathe life into your home by using a Listing Storyboard as your web marketing tool for your house. Find out more information at GetListingStoryboard.com

 


2. TV and Radio  Take advantage of mass media

fingers crossedEver wonder why companies pay huge dollars to have their commercials run during major events such as The Super Bowl? Companies know to diversify their marketing efforts to expose as many people as possible to their product.  Your realtor's goal should be the same! Your realtor should be invested in getting more eyeballs on your house. 

 

One way your realtor can do so is to not rely on the 3 P's of Real Estate.  The 3 P's are to put a sign in the yard, put it on the MLS, and pray that it sells! These are just the basics, what ELSE can your realtor do to get your home sold?

 

Hire the best Marketing Director for your house to help your home stand out. Your home deserves the highest and best chance of getting quality offers. 

 

3. Broker Open

Hosting broker opens at your home is a very efficient way to get your homes in front of as many buyers as possible. The house is opened to brokers and agents that are working with many buyers. Your house being on the "top of mind" for an agent. That means that they will be ready the moment one of their buyers is looking for a home similar to or in the same area as yours.

professional photographer


4.  Staging  and  5. Photos
 
Is staging your home important? Absolutely! 

Keep in mind: Over 90% of buyers look at homes they have seen on the internet, therefore, your pictures are the first thing they see of your house. Make the BEST first impression with quality photos -- remember, buyers form an impression within 7-10 seconds. Things to consider include lighting and making sure you're taking enough pictures to give you buyer the impression of "walking through" your home. A professional photographer experienced in taking real estate pictures can help you do this!
 
THE STATS: 
  • Staged homes sell faster. In a study, the non-staged homes sold in 102 days while the staged home sold in 45 days.
  • Staged homes sell for more, with the average staging investment of 1%-3% yielding a return of 8%-10%
 
Staging Principles / Tips
A Duke University survey rated the following principles on a scale of 1-7
  • Remove personal items: 6.5
  • Use rooms for intended purposes: 6.49
  • Remove evidence of pets: 6.48
  • Turn on all the lights during showings: 6.39
  • Show homes furnished (as opposed to empty): 6.39
  • Remove personal photographs: 6.0

 

You want your buyer to really be able to see themselves in your beautiful, LUXURY home!
 


WANT MORE?:  FIND OUT WHY HOMES FAIL TO SELL >>>

  

This information was presented on The WOKV 104.5 Real Estate Show  | LISTEN HERE

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